Shake Shack to open at Muscat City Centre in 2016
ShackBurgers are on the way! Shake Shack is thrilled to announce it will open the first-ever Muscat Shack in 2016. This Shack will be located in the newly designed dining area inside the City Centre Muscat—Oman’s premier dining, shopping and entertainment destination.
Born in New York City, Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, griddled-crisp flat-top dogs, fresh-made frozen
custard, crinkle cut fries and more. A fun and lively community gathering place with widespread appeal, Shake Shack has earned a cult-like following around the world.
Originally founded by Danny Meyer’s Union Square Hospitality Group (“USHG”), which owns and operates some of New York City’s most celebrated restaurants: Union Square Cafe, Gramercy
Tavern, The Modern at the Museum of Modern Art, Maialino, North End Grill, Blue Smoke, and Marta—Shake Shack’s fine-dining heritage and commitment to sourcing premium, sustainable
ingredients have helped to pioneer the creation of a new “fine casual” category in restaurants. Fine casual couples the ease, value and convenience of fast casual concepts with the high standards of
excellence in thoughtful ingredient sourcing, preparation, hospitality and quality grounded in fine After more than a decade since Shake Shack was born, the Muscat Shack is set to build on the
success of its Middle East predecessors. Shake Shack’s international journey began in Dubai, at Mall of the Emirates, and has since continued throughout some of the Gulf’s most exciting community
destinations. Now, Shake Shack embarks on the journey to Oman to connect with shack fans and local partners within the Muscat community.
The City Centre Muscat—the first and largest lifestyle shopping destination in Oman—appeals to locals and visitors alike. The centre is home to 160+ international lifestyle brands as well as some of
the most dynamic leisure and entertainment outlets in Oman. With exciting development plans on the horizon, City Centre Muscat continues its position as the leading community destination.
The Muscat menu will feature Shake Shack’s signature items including the ShackBurger, Shack-cago Dog®, classic crinkle-cut fries and frozen custard ice cream. This Shack will create 100+
jobs for Omani nationals and play an essential role in Shake Shack’s mission to Stand For Something Good®. As it has done around the globe, Shake Shack intends to work with select local
vendors to create a truly one of a kind Shack for the local Muscat community.
Shake Shack is a New York City institution and global brand. In its more than ten-year history, Shake Shack has been recognized with numerous accolades, including Bon Appétit’s “The 20 Most
Important Restaurants in America” (ranked #16), TIME Magazine’s “17 Most Influential Burgers of All Time” (ranked #7 for the ShackBurger) and winning “Best Burger” in 2007 and 2014 at the South
Beach Wine and Food Festival’s Burger Bash.City Centre, Muscat, Shake Shack